Built for the community. Driven by the mountain.

Berry was never meant to be just another clothing brand.

The Berry Foundation was created to give back to the community that inspired us — the riders, creators, athletes, and people who continue to push themselves every day.

From supporting up-and-coming athletes to creating opportunities for people to get involved in snow sports, our goal is simple: make riding more accessible and help the next generation chase what they love.

Why We Started

Snowboarding has always been more than a sport. It’s a culture built around creativity, progression, and bringing people together.

Growing up around the mountains, we saw how much impact a community can have. The right support, the right people, or even just the right opportunity can change someone’s path.

The Berry Foundation exists to create those opportunities.

What We Support

Through the Berry Foundation, we focus on:

Supporting Riders
Helping athletes and creators pursue their goals through gear support, opportunities, and community.

Growing Snow Culture
Supporting events, meetups, and experiences that bring riders together.

Creating Opportunities
Helping people get involved in snow sports and build confidence both on and off the mountain.

How You Can Help

Every purchase helps us continue building the Berry community.

A portion of our efforts goes toward supporting riders, creating events, and investing back into the culture that made Berry possible.

Whether you’re wearing Berry on the mountain, supporting a local event, or simply sharing the brand with someone new — you’re helping build something bigger.

Join The Movement

Berry is more than what you wear.

It’s the people you ride with, the places you go, and the memories you create along the way.

We’re just getting started.

Ride with us.

#GETBERRYD