Privacy policy

Last updated: August 29, 2025

Privacy Policy & Mobile Terms of Service – Berry Brand

Last Updated: August 29, 2025

Berry Brand LLC (“Berry Brand,” “we,” or “us”) operates this store and website, including all related information, content, features, tools, products, and services (the “Services”) in order to provide you, the customer, with a curated shopping experience. Berry Brand is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. We may collect or process:

  • Contact Details: Name, billing/shipping address, phone number, email address.

  • Financial Information: Credit/debit card numbers, payment method details, payment confirmations.

  • Account Information: Username, password, preferences, settings.

  • Transaction Information: Items viewed, cart activity, wishlist, purchases, returns, cancellations.

  • Communications: Messages you send us (e.g., customer support inquiries).

  • Device Information: Browser, device, IP address, network connection details.

  • Usage Information: Interactions with our site and Services.

2. Sources of Personal Information

We collect information:

  • Directly from you (account creation, checkout, customer support).

  • Automatically (cookies, plugins, tracking technologies).

  • From service providers (payment processors, shipping, analytics).

  • From partners or third parties as permitted by law.

3. How We Use Your Information

We use personal information to:

  • Provide & Improve Services: Process orders, manage accounts, ship products, handle returns, and improve your shopping experience.

  • Marketing & Advertising: Send promotional emails, SMS, cart reminders, and serve targeted ads.

  • Security & Fraud Prevention: Authenticate accounts, detect fraudulent/illegal activity, protect users.

  • Communications: Respond to inquiries and customer support.

  • Legal Compliance: Fulfill legal obligations and enforce our terms.

4. SMS & Abandoned Cart Tracking

  • Berry Brand uses cookies and plugins to track items added to your cart, including abandoned carts.

  • This information is used to send cart reminder messages via SMS.

  • By opting into SMS, you consent to receive recurring promotional and transactional text messages.

  • Your SMS consent data (your opt-in) will never be shared or sold to third parties.

  • You may opt out at any time by replying STOP.

5. Mobile Terms of Service

The Berry Brand mobile message service (the “Service”) is operated by Berry Brand LLC.

By consenting, you agree to receive recurring SMS/text messages from and on behalf of Berry Brand at the mobile number you provide, even if registered on a state or federal Do Not Call list.

  • Message Types: Promotions, specials, cart reminders, and order updates.

  • Frequency: Varies by activity.

  • Cost: We do not charge for the Service, but message and data rates may apply.

  • Opt Out: Reply STOP to +1 (877) 313-1583 at any time. You will receive a confirmation message.

  • Help: Text HELP to +1 (877) 313-1583 or email berry@berrybrand.co.

  • Carriers: Not liable for delayed/undelivered messages.

  • Privacy: See Section 9 below.

Your consent to receive SMS is not a condition of purchase.

6. Cookies & Tracking Technologies

We use cookies to:

  • Track cart activity and preferences.

  • Improve performance and personalization.

  • Deliver ads and promotions.

You can disable cookies in your browser settings, but site functionality may be affected.

7. Data Sharing

We may share your information with:

  • Shopify (hosting, payments, analytics).

  • Service Providers (shipping carriers, IT management, advertising platforms).

  • Business & Marketing Partners for targeted ads, in accordance with their own privacy notices.

  • Legal Compliance (government or law enforcement requests).

Exclusion: SMS opt-in data and consent will never be shared or sold.

8. Location Data

If enabled, we may collect your location to show shipping options, currency settings, or promotions. Location data is used only for these purposes and is not stored or shared without consent.

9. Security & Retention

  • We implement reasonable safeguards to protect your data, but no system is completely secure.

  • We retain your personal information only as long as needed to provide Services, comply with laws, or enforce policies.

10. Your Rights

Depending on where you live, you may have rights to:

  • Access, correct, or delete personal data.

  • Request portability of your information.

  • Opt out of targeted advertising or sharing.

  • Manage communication preferences (unsubscribe from emails or SMS).

EEA/UK residents may also object to processing or withdraw consent at any time.

11. Children’s Data

The Services are not directed to individuals under the age of 13 (or the age of majority in your jurisdiction). We do not knowingly collect information from minors.

12. International Transfers

We may transfer your data outside of your country (e.g., to Shopify in Canada/USA). For EEA/UK transfers, we rely on Standard Contractual Clauses or equivalent protections.

13. Changes to This Policy

We may update this Privacy Policy and Mobile Terms of Service from time to time. Updates will be posted here with a revised “Last Updated” date.

14. Contact Us

If you have questions, please contact us:

Berry Brand LLC
📧 Email: berry@berrybrand.co